Snapchat has emerged as one of the popular social media platforms for sharing temporary, self-deleting pictures and videos known as ‘snaps’. Over time, Snapchat has developed its own lingo with a variety of abbreviations and shorthand. One such abbreviation that has been commonly used in Snapchat text is ‘S/U’. But what does it actually mean? Let’s delve into that now.
When you encounter ‘S/U’ in Snapchat, it stands for ‘Swipe Up’. This is generally used in Snapchat stories. A Snapchat user generally puts a snap on their story with a caption or writing ‘Swipe Up’ along with a link. This is intended to prompt the viewer to swipe up to open the attached link within the Snapchat application. It is essentially a Call to Action (CTA) feature on Snapchat.
‘S/U’ or ‘Swipe Up’ is widely used by individuals, brands, and influencers to help drive more traffic to their websites, articles, blogs, products, YouTube videos, or other social platforms. For instance, a business might post a snap of their product on the Snapchat story with a caption saying, ‘S/U for a discount’, and then linking their product page. People clicking and swiping up on the snap would be taken directly to the spot on the website where they can avail the discount. This feature makes promoting content more interactive and fun than simply pasting a link.
It’s worth pointing out, though, that the ‘Swipe Up’ feature is only available to those who have a large following or are verified Snapchat users. This is Snapchat’s way of ensuring the quality of the content and preventing spamming.
However, the ‘Swipe Up’ feature is soon to be replaced with ‘Press and Hold to Attach Links’ feature in 2021, as per Snapchat’s announcement. This new feature will allow all Snapchat users, regardless of their following, to add links to Snap ads, helping brands and Snapchat users to provide much more engaging and enriched content to their audiences.
In conclusion, ‘S/U’ on Snapchat simply means ‘Swipe Up’; it is used as a way to navigate users to external web pages directly from the app itself. It has become a valuable tool for highly influential users and brands seeking to interact in a more engaging way with their followers while also providing useful information or products directly. So, next time you see ‘S/U’ in a snapchat, you’ll know exactly what to do: just swipe up!